The Myth of Maximum Effort For years, I prided myself on pushing myself — and everyone around me — not just to our limits, but past them. My mantra was simple: if it was hard for me, it should be impossible for you. I wasn’t chasing wins or losses. I
Why Your Zercher Squat Isn’t Going Up And Why That’s Not Even the Real Problem An athlete came up to me the other day and asked why his Zercher squat was stuck at 225 lbs. Being me, my first question wasn’t about his form. It was: why the hell are
Breaking Up with the Barbell The barbell is the single best piece of training equipment that exists. Full stop. The versatility, the ability to load and progress it, the sheer number of exercises you can do with it — it really is the bee’s knees. I haven’t touched one in
One of the most common mistakes we see in general work capacity training isn’t a lack of effort—it’s poor pacing. In this video, we break down how to approach workouts that don’t have a formal assessment, test, or progression, and how to get the most out of them without blowing
“The programming has been great. I do have a question on working in school-specific training with programs—mostly rucking and running. I’ve got Jungle and an advanced mountain course coming in 2026, along with several big hunts. Any suggestions?” — J. Warren This is a great question, and one that
The Truth About Carbs and Why You Need Them Carbs. They’re the misunderstood hero of the food world, vilified by some as the villain of any diet. For years, carbs have been treated like they’re the ultimate dietary evil, often lumped in with “bad foods” as if they’re solely responsible
Preparing for the Military: Why Accountability and Grit Matter More Than Fitness Accountability and Grit Over the years, we’ve had the privilege of working with many individuals training for the military, especially those aiming to join elite Special Forces units. While fitness is certainly a cornerstone, there’s something even
The Truth Behind “More is Less” Alright, strap in, folks, because today we’re blowing up one of the biggest myths in the world of fitness: “Just move more and the fat will melt off!” Spoiler alert: that’s a load of BS. Let’s face it—exercise is important for your health, but
Is Sugar Really Bad for You? Here’s the Truth Alright, let’s get one thing straight right from the start: sugar is not the villain it’s been made out to be. You’ve probably heard countless health gurus, diet coaches, and fitness influencers scream about how sugar is the reason your pants
Shifting Focus from Numbers to Longevity Ah, the training goals of yesteryear—a glorious parade of ambition and misplaced optimism! Back in the day, it was all about hitting big numbers and pushing limits: Squat 500 pounds, Clean 300 pounds, Bench 300 pounds, Deadlift 500 pounds. Ambition was high, and the
